UKG Homepage Refresh
Update homepage design and layout
The Role
Lead Designer
Project Overview
To increase conversion on the homepage, and enhance the overall user experience.
Objectives
•Focus on Prospects as the main target audience
•Educate them on who UKG is and what UKG does
•Showcase products high up on the page
•Increase scroll rate on the page
•Introduce marketing messages above the fold
•Achieve an approachable tone
•Educate them on who UKG is and what UKG does
•Showcase products high up on the page
•Increase scroll rate on the page
•Introduce marketing messages above the fold
•Achieve an approachable tone
Solutions
•Add carousel at top of page for marketing messages
•Keep "Who We Are" message above the fold
•Add product introduction messages high on the page
•Eliminate visual false bottoms
•Tighten up empty spaces throughout the page
•Keep "Who We Are" message above the fold
•Add product introduction messages high on the page
•Eliminate visual false bottoms
•Tighten up empty spaces throughout the page